Environmentally-impacted properties, or “brownfields” are often the most challenging sites to sell in the real estate business. Market failures mean municipalities can’t find buyers and developers can’t access information about the sites in a timely and efficient way, causing uncertainty and long lead times. This runs counter to the residential property market, where brokers aggressively compete for your business and dozens of websites allow the home buyer to search for homes by location and price, view photos and learn about the property in detail. Why not a marketplace for brownfields?
Now there is. Brownfield Listings is leveling the playing field by creating a public online marketplace for brownfield properties. This easy-to-use website has become a vital part of the brownfield redevelopment movement by connecting owners and stakeholders to potential buyers and redevelopment experts from across the nation. Through this virtual marketplace, sellers can post detailed information about the ownership, assessment status, size and zoning, along with documents and photos. There is also a Request for Proposal function that gives municipalities a broad reach to the market.
According to CEO Dan French, the mission of the organization is to “break through the many barriers holding back the brownfield space by building tools to empower redevelopment stakeholders and realize the full potential of every kind of real estate everywhere.” Dedicated to changing the broken brownfield market for the better through technology, the company allows property owners and organizations to use various parts of the site for free, including the Basic Listings function. This provides a simple yet detailed overview of a property that can be viewed by marketplace members. In addition to the listing platform, the site runs an active blog with articles that promote brownfield sites and offer tips about the redevelopment process to sellers and owners alike.
The Center for Creative Land Recycling (CCLR) is a 20-year-old national non-profit organization in the forefront of brownfield redevelopment. CCLR provides technical assistance to municipalities, non-profit organizations and developers to build local capacity, identify funding sources and unlock the potential of land recycling to promote human and environmental health and economic revitalization. CCLR is also part of the U.S. EPA’s Technical Assistance to Brownfields Communities Network.
CCLR partners with Brownfield Listings because we value their market-driven model to accelerate sustainable and equitable development. Municipalities remove barriers to development when they can reach a new cadre of developers beyond their existing rolodex and think more creatively about how to parcel properties and market them. Developers can more easily enter the market when guess work and surprises are reduced and they understand the community’s vision and economic development plans.
Visit Brownfield Listings’ website often. They are constantly innovating and creating new ways to re-purpose properties. Like their Brightfield Portfolio, a free feature for municipalities and other property owners to list properties and connect to solar developers interested in repurposing surplus property, brownfields and waste management sites into productive use with solar energy. Or their Request for Proposal directory, another free way to call for specific interest from the redevelopment community. Or the directory of vendors, specialists and developers, which you can use to connect to the entire redevelopment ecosystem on Brownfield Listings.
Watch for a Brownfield Listings and CCLR webinar to take you through the hows and whys of listing your properties and how to tap into capacity-building services so you can unlock your community’s economic potential.