Webinar: Match Maker: Demystifying the 20% Cost Share for Brownfields Grants
Zoom Webinar

Webinar: Match Maker: Demystifying the 20% Cost Share for Brownfields Grants

Tuesday September 15 11:00 a.m. PT

You knew it was coming – the “M” word – match. And it’s here for FY27. For many considering applying for cleanup and RLF brownfields grants, the 20% cost share requirement under CERCLA 104(k) feels like the most intimidating part of the application. But here’s the secret: it’s not as scary as you think and before FY21 when the IIJA Act covered it, it was the norm.

This webinar cuts through the confusion. We’ll start with the basics, then we’ll get into the weeds: what counts (and what definitely does not), how to document in-kind contributions, waiver requests and criteria, and the creative strategies savvy grantees use to meet their match.

We’ll also explore the often overlooked flexibility built into cost share requirements. From tracking eligible activities across your project portfolio to leveraging unexpected sources of match, we’ll share practical tips and real-world examples that will change how you think about the 20%. Come ready to learn the insider approaches that turn the match from a headache into a strategic asset.

Whether you are applying for a Cleanup or RLF funding (multipurpose not offered in FY27), this webinar will give you the tools to manage your cost share with confidence.

Join CCLR Senior Planning Consultant, Joelle Greenland, AICP to get the practical know-how you need to navigate the cost share with confidence

Headshot of Joelle S. Greenland, AICP, CCLR Senior Planning Consultant, smiling with blonde hair and a black turtleneck.
Joelle Greenland, AICP
Senior Planning Consultant, Center for Creative Land Recycling

Joelle is the founder and principal of Green Lands Consulting, a boutique planning firm in southern Vermont. With over 30 years of experience in the brownfields arena, Joelle is a renowned expert in navigating the redevelopment process and has managed complex projects across the country that have received local, regional and national recognition including a Phoenix Award. Her expertise lies in identifying catalytic opportunities that spark lasting transformations.

Joelle’s dynamic personality and infectious energy inspire others and empower them to tackle challenges they once deemed insurmountable. She excels in navigating multifaceted challenges through her collaborations with tribes, rural and urban communities, as well as state and federal agencies. As a holistic planner, Joelle considers all aspects of a community’s future prosperity and well-being, ensuring that the planning process is inclusive and reflective of the community’s aspirations and values.

A published author and sought-after speaker, Joelle holds a BS in Biology from the University of Richmond and a MURP with an environmental emphasis from the University of Colorado.
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